ARTY Marcoms is dedicated to creating marketing communications that cut through with style.
ARTY Marcoms was set up by Roger Thornton, who has more than 30 years' experience in marketing communications within the broadcast and media technology industry. If your needs extend beyond just content creation, we work closely with a range of specialist partners to deliver perfectly tailored, complete communications packages.
With an educational background in both arts and sciences, Roger Thornton began his career in marketing in 1982, promoting innovative air conditioning solutions to the building services industry. He joined broadcast and post production technology world leader Quantel as Head of Publicity in 1985 - a position he held until September 2015. Following the successful launch of SAM at IBC in 2015, the new name that brought together the best of Quantel and Snell technology, Roger Thornton left the company to set up his own marketing communications consultancy – ARTY Marcoms.
Roger served on the Board of the industry's vendor association, IABM, from 2006 to 2015, and was also a member of the IBC Exhibition Committee between 1990 and 2015. Roger was awarded an Honorary Fellowship of the BKSTS in 2015.
Launch press kit for SAM at IBC 2015, including many new product announcements and recent work for IABM:
Company and product overview brochure for SAM and product brochure for Quantel Rio color correction and finishing system.
Having produced and managed all the content for the Quantel website, Roger Thornton also contributed key product pages for the new SAM website – specifically:
Case studies play a vital role in informing and persuading potential customers. Here are a few examples, all researched and written by Roger Thornton:
Depending on how deeply technical the requirement is, Roger Thornton will either write these himself or collaborate with expert technical authors to produce compelling white papers.
Getting great coverage is about presenting a good story to an interested audience – and having the right connections in the media. Here's how the IBC Daily picked up the SAM launch story:
Surveys can also produce great coverage when the results are packaged correctly:
Here's an example of typical pickup from a new product announcement:See the full range of services